Case Studies

Strategy for Iterating Assets

How I developed an iteration strategy to support the UA team and achieve Growth KPIs.

Brand Redesign x Growth Marketing

How I worked with senior leadership to rebrand and relaunch 200+ digital ads with minimal impact to growth KPIs.

Early adoption of TikTok Ads

How I approached launching Growth ads on TikTok in 2019 with minimal creative budget.

Other Work