Hi, I’m Jennifer.

I help brands connect with their target audience through social-first content strategy.

My Approach

Collaborative

I believe collaboration is the key to a successful marketing campaign. It takes a team of data analysts, creatives, and marketers to develop the right messaging for the right audience at the right time.

Testing Mindset

I take an iterative approach in my work to ensure that I am always learnings through wins and loses.

  • Hands-on Strategist

    Comfortable wearing many hats—strategist, project manager, director, editor, and copywriter

  • 9+ Years of Creative Strategy

    Experience across growth marketing, organic social and creator partnerships

  • Senior Manager

    Managed small teams and cross-functional pods

Case Studies

Early Adoption of TikTok Ads

How I approached launching Growth ads on TikTok in 2019 with minimal creative budget.

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Brand Redesign x Growth Marketing

How I worked with senior leadership to rebrand and relaunch 200+ digital ads with minimal impact to growth KPIs.

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Strategy for Iterating Assets

How I developed an iteration strategy to support the UA team and achieve Growth KPIs.

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